Unlike Facebook, Instagram doesn’t have many rules when it comes to promotions, but you do need to make sure you specify the rules for your contest. You can also have users tag a friend to enter your Instagram giveaway or contest, which is a great way to get your business in front of a new audience and get more followers. Make sure it’s a unique hashtag so that there’s no overlap with other Instagram users. For example, if you wanted to run a contest, have participants use the hashtag for your business or the response of your choice. Instagram contests and giveaways allow businesses to reach a massive audience because of the incentive to win prizes and are a great way to incorporate hashtag marketing and tagging into your Instagram strategy.Ī great way to organize your contest is to use hashtags, which will allow you to easily track the promotion and filter all the responses. In the above example, this business was tagged in the original photo and added their custom hashtag (#CBBstyle) in their comment so this photo will show up when users search their hashtag. Include the relevant # that you wish to use like, “Great photo, we’re so glad you enjoyed #event! Thank you for sharing!”.To add a hashtag to a comment on Instagram: Adding a hashtag in a comment is similar to tagging with an in a comment. An example of when to add a hashtag to a comment is if you find a picture from an event you hosted or a picture that a customer took at your business. Adding a hashtag to a comment increases the reach of a post. How to add a hashtag in a commentĪnother option for tagging in comments is adding hashtags to comments. If someone comments on one of your Instagram posts, you simply have to hit reply, and they’ll be notified of your response without you having to tag them–it will be done for you automatically through Instagram. The username should pop up when you’re replying to a comment even if you don’t follow the user.Tagging in a comment works in nearly the same way as tagging in a caption. Tagging another user in a comment is useful if you want to alert another user or ask a question to the person or business who posted the picture. How to tag someone in a comment on InstagramĪnother way to utilize tags is in the comments of posts. There are a few different ways to make use of the photo tagging features for usernames on Instagram: How to tag people or a business on Instagram Usernames are used for both individuals and business Instagram profiles. The purpose of tagging with a username is to identify a person or company that is included or relevant to the posted content. A user tag is done with the symbol followed by a username (just like on Facebook or Twitter). Usernames are another way to tag on Instagram. To read more about using hashtags as part of your Instagram strategy, check out this blog post. This allows you and other users to go to a page that includes all the other posts that include that specific hashtag (like the one above). When you add hashtags to your photos on Instagram, they become clickable. For example, if you wanted to categorize a post into “small business,” you would add #smallbusiness or #smallbiz into your post. Instagram hashtags are keywords that are added to posts using the # symbol followed by a keyword. The two types of tags on Instagram are hashtags and username tags. What’s the difference between a hashtag and an Instagram username?
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